Moving into this stage tests the Head of Design. In order to achieve scale, the role becomes more operational and managerial. Some design leaders struggle with the mechanics of running a team, and some resist getting further from creative delivery. Such struggles, while understandable and worth addressing, aren’t fair to put on the rest of the team, and aren’t worth jeopardizing the organization’s overall health. Many companies realize at this stage it is necessary to bring in a new Head of Design, one who is comfortable at this broader organizational level.
