A Creative Director works as a peer of design directors, and is responsible for articulating a creative vision and setting creative standards for the design team. Brand identity standards, style guides, experience principles, and other aspects that touch on the entirety of the end-to-end experience fall under this purview. In sufficiently large organizations, there may be multiple Creative Directors responsible for different parts of the service experience. For a marketplace, there may be a Creative Director each for the seller experience and buyer experience.
