We suggest using the more general Content Strategist label instead of specific roles of Copywriter and UI Writer. As it is with product designers, some content strategists will lean more toward the systems-level structural challenges, and others will be more comfortable writing the final copy. Instead of siloing these roles, keeping it general encourages the Content Strategist to expand their purview, and tells the rest of the organization that this is a serious role to embrace, and not just a matter of filling space with copy.