remains. Many people advocate design reporting directly into the C-suite, placing it as a peer to product management, marketing, and so on. Given the expanded mandate for design we’ve been preaching, such placement makes sense in theory, but in practice can feel premature. The nascency of design in the enterprise means that it still doesn’t have the critical mass or presence that engineering has, and also there simply hasn’t been the time to develop enough credible senior executive design leaders. Perhaps this paragraph will be revised for this book’s second edition, but there’s a pragmatic
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