A design organization is ultimately judged by the quality of its output. What’s tricky is that there’s no universal definition of design quality. So while “high-quality engineering” is typically considered through quantifiable metrics such as reduction of bugs shipped, speed of performance, and service uptime, “high-quality design” is understood through subjective measures rooted in personal preference and taste. Sure, design solutions can have quantitative performance measures such as conversion rates and task completion, but they are insufficient in establishing quality. The ultimate
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