The best video editors, it seems, have an intuitive feel for the underlying neurocircuitry that keeps people’s attention on the video. They do just enough to enhance the message being conveyed, stopping short of distracting from it. Because motion attracts our attention—especially unexpected and looming motion—it is super important in learning online, just as it is in learning in general. This is why some award-winning teachers leap onto desks—and why some of the worst professors inflict death by PowerPoint, with a slew of lifeless images.13 Unfortunately, despite its importance, video editing
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