Be Obsessed or Be Average

by Grant Cardone

I learned the hard way that denying your obsession or being obsessed with the wrong things can be very destructive.

Good advice.

Obsession is the missing piece, that mind-set that will allow you to apply the 10X rules in your life and business.

Good advice...

The drugs came as an alternative at a time when I was squelching my ideas and dreams of doing great things.

When you learn how to control and focus your obsessions, you will become a powerful and unstoppable person capable of making all your dreams a reality.

Check out this quote.

Find something, anything, that you are obsessed with. It doesn’t matter what it is right now, because you are just going to take the urges, momentum, and fixation on that thing and redirect them.

What matters at first is realizing you have the capacity to be obsessed.

People are lazy because it is tolerated. People accept the idea of average because their parents and peers told them it was all right to settle for less rather than become obsessed with their dreams.

People who try to persuade you to give up are not trying to help you. They are trying to make sense of why they gave up.

This constant bombardment makes people believe they are powerless—mere spectators in their own lives who only know how to just get by.

I have a saying I live by: “Never take advice from a quitter.” And let me be clear—average people are quitters. They quit striving for a better life and quit short of their potential.

from the moment you are born to the moment you die, your life is in transition.

Wake up and go to sleep focusing on your goals. Write them down every morning and read them every night until they become a part of you. Once you internalize them, you will see everything around you as a means of achieving those goals. The moment you quit this practice, you will find yourself falling into the repetitive cycle of work without purpose.

Those with the smallest goals have the biggest money problems. #BeObsessed @GrantCardone

I spend 95 percent of my time focused on getting money and 5 percent of my time on budgets.

Doubt is the most dangerous and insidious form of terrorism on this planet. #BeObsessed @GrantCardone

you don’t fix problems with problems—you fix them with success.

I should have been marketing and expanding, introducing myself to more verticals and industries, writing books, appearing on radio and television.

Sales is not a department, a career, or someone’s job. Sales is the god of any business (no disrespect intended). Sales affects everything: every person, every company, every industry, and entire economies. Companies die because they are unable to sell products in quantities great enough at prices high enough.

Sales affects everything: every person, every company, every industry, and entire economies. #BeObsessed @GrantCardone

Check out this quote.

Make a list of every benefit your customers will experience. Take each product and make a full list of all the miracles it will perform.

If you don’t have clarity on what your value-add is, then no one will. #BeObsessed @GrantCardone

Check out this quote.

I know that a lot of speakers and business gurus run their companies as one-man shows. Which means that while they are giving advice to others about how to grow a business, they may have never grown one themselves!

I demand order and expect that from others. I work hard and I expect that from others. I work fast and I expect that from others. I take time to invest in myself to become more competent and confident, and I expect that from others. I dress a certain way at work and I expect others to also dress for success.

I don’t need to be the smartest person in the room—I don’t even need to be right—but I do need to control. #BeObsessed @GrantCardone

Check out this quote.