Be Obsessed or Be Average

by Grant Cardone

Every day we share success stories.

You need to show your team that you can take on an impossible task and confront the things that normal people quit on.

I am never moderate or conservative when selling, marketing, or branding.

Because I’m an ethical person, when I overpromise, I am obligated to rise to the occasion and deliver.

Having a great product and not properly pitching it is unethical. Never getting and maintaining someone’s attention is treasonous, especially if you have a great offering.

Take the time to really look at what you offer. Make a list of every benefit your customers will experience. Take each product and make a full list of all the miracles it will perform.

If you are not the greatest out there, you need to become the greatest. If your name is mentioned to competitors, you want to make sure that the blood will drain from their face.

I don’t have competition; I have imitators who don’t have the bandwidth, guts, resources, energy, persistence, or leadership to deliver at the levels I do. To do business with anyone other than me is a mistake of massive proportions.

The value of what I offer is so high that when a customer tells me I am double the price of a competitor, I know I am still eight times cheaper. I show them why, even though I am double the price, I offer a better deal by eightfold. When the competitor asks my new customers why they did business with me instead, they say, “He had a better price.”

Once you are fully committed and quit hedging, creative solutions will show up,

You are creative to the degree you are committed. And you are successful to the degree you make that commitment known to the world.

You need to think and operate based on a goal of selling your product and generating income, not wait forever for every piece of your product to be perfect.

“I am the greatest, I said that even before I knew I was.”

I can handle it. I can fix it. I can get it done. I guarantee it. We have the solution. I will figure it out. Leave it with me.

Whether you like the Patriots or not, look at their position, their stance, and their commitment. Is the team delivering a great service to their customers? Absolutely. Should they start the season out by underpromising? Absolutely not.

doing whatever it takes to win. It pays off for him financially, and you should go in with that same confidence. Deflating your pitch (pun intended) is costing you money, fame, and a future.

As the executive of your own life, you need to learn who you are, what your value-add proposition is, and how to pitch yourself.

If you don’t have clarity on who you are and what your value-add is, then no one will.

if you can’t pitch what you do, who you are, and what you offer, no one will get obsessed with what you do and who you are, much less what you have to offer.

Create a pitch that makes your value scream; don’t just talk about it mildly. I am trying to get you to be more outrageous and break your conservative tendencies.

it is never right to inconvenience the customer.

Get obsessed with exploiting every weakness of your competition.

Before presenting your product to a potential client, remind yourself of how your offer is worth more money than you are asking for.

Always make sure the buyer gets more value than the money exchanged.

The ultimate value-add is you.

the person who says you shouldn’t brag has nothing to brag about. Tell the truth about how awesome you are. And then deliver on that truth.

He searches for hungry people who have an inner drive to show up early and stay late.

My margins were monster when I had no employees, but I could never grow my revenue line without killing myself, and I have since learned that is where all my attention and effort should have gone.

good employees are vital to your survival.

while you are the designer and driver, your people are the engine, transmission, and wheels. Your company can’t drive forward without them.

People don’t cost money. Not growing your business costs money.

Every new hire should bring you more money, and if they do not, you don’t have the right crew or are not managing them correctly.

Do great things and those who want to do great things will find you and want to work with you.

Super businesspeople make recruiting one of their top priorities.

Those obsessed with growing their businesses know they must be recruiting constantly, not just when it’s necessary or the economy is good.

Your brand is your baby, and you need to guard against letting in any doubters who will contaminate it.

willingness to do whatever it takes compliance with orders ability to see an order through without drama speed of movement willingness to die for the cause possession of a book of businesses (customers who need our product)

Train yourself to detect the qualities that will create the culture and environment you want.

Have they hit their targets repeatedly? Exceeded them, even? Are they involved with their families, community groups, and churches? Do they have reasons to do well in a job, like a family to take care of? Do they just want the job, without caring where they live? Have they won awards or received recognition for their work? Have they read a book recently? What was it about? Did they show up early, on time, or late? Did they do any due diligence on the company, the owner, the executive? Do they speak positively about their work experiences, or are they just negative about all past employers? Do they ask you what you want and need or take the time to show you what you are doing wrong? Do you want to be around this person every day, giving them orders, working with them, and spending time with them?

Hire people who want to make money and make a difference—not

Look for those who want money so they can make a difference in their lives and hopefully in the lives of others.

Look for what might drive people at work each day, beyond the desire to s...

People who have minuscule financial goals are constantly faced with living problems—the

look for people who are properly motivated about money and then give them an opportunity to produce and earn bonuses.

Three times a week I talk to my staff about the importance of getting their financial house in order.

Ask yourself: Is the person in front of you focused on the icing or the cake?

I’m looking for people who don’t merely want to do their job but want to help me make more money, help with my company’s expansion, knowing they will benefit.

you will wreck it when you quit recruiting.

You need to be obsessed with finding unbelievable people, and you need to borrow, spend, and even steal from other businesses to get them.

I attempt to dominate the thinking of my employees every day.