Be Obsessed or Be Average

by Grant Cardone

You don’t need to be comforted when things don’t turn out right. Sympathy is not what you need. Comfort doesn’t pay the bills.

The super successful don’t just overcome their failures—they use them as fuel to persist. #BeObsessed @GrantCardone

“But it is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all—in which case, you fail by default.”

The difference between success and failure is staying in the game when others throw in the towel. #BeObsessed @GrantCardone

Here are some ways to exercise your persistence muscle: Complete every task, finish everything you start, and quit walking away from unfinished projects in your professional and personal life. When you hit the wall, don’t focus on the obstacle. Look for creative ways to take another run at it. Expect others to quit; while persistence begins and ends with you, be prepared for people around you to quit and try to persuade you to do the same. Use yesterday’s successes as fuel for persisting today. But don’t get stuck in them. Instead, stay interested in the next success and the one after that. Stay busy generating interest or income or learning something—doing things that help you keep going—because a rolling stone gathers no moss.

Never settle, never be satisfied with your triumphs, and instead use them as fuel to move you further toward your full potential.

Stick and stay. It’s bound to pay. #BeObsessed @GrantCardone

When all the average people would never continue, put one foot in front of the other and refuse to back down, knowing that when you quit you just have to start over again.

Those who are truly obsessed are willing to persist when it no longer makes sense. #BeObsessed @GrantCardone

The marketplace is the only place where you can develop the genius in you and the genius of your product; that big, bad, emotionless economy pays only those who persist in the midst of it. No one gets everything right the first time.

Persist and one day you will perfect. Then persist some more and you will find what you thought was perfect was a joke. #BeObsessed @GrantCardone

The secret to sustaining the obsession is straightforward: Focus your efforts on everything that will fuel you for the long run, and ignore, eliminate, or block out anything that drains you or causes you to doubt. Take responsibility for what you pay attention to—and remember that what and whom you pay attention to is worth more than what you spend your dollars on. Money, power, fame, and success all follow attention, so what gets the most attention is what will grow.

The ultimate fuel to help you stay obsessed with your obsessions is your maturing and changing purposes throughout your life.

Being obsessed with your sense of purpose across all the parts of your life will allow you to accomplish all the things you desire and become aware of those things maybe you couldn’t see before.

Remember, when clarifying what you should be obsessed with, the following should be true: It improves the outcome of your life and others’ lives. It moves you to reveal more of your potential.

Some other great questions to ask of yourself include: Who am I doing this for? How many will benefit from this? What’s going to keep me fueled to do more? What if anything were possible? When I accomplish this, what is next? What am I doing that is not purpose driven? What else am I capable of doing that I haven’t done? What have I always wanted to do that I have forgotten about? Are those around me on the same page? Who is encouraging me to live a life of purpose? Who is a good role model for what I am attempting? Who around me is not living a life of purpose? What can I do to help others achieve their purposes?

Your purposes will continue to grow, mature, and evolve as you do. Regardless of how big your dreams are now, other possibilities within your potential will be revealed to you that will make previously out-of-reach targets look small. The moment you stop looking forward to accomplish the next level is the moment you are at risk.

Attend events where power collects. #BeObsessed @GrantCardone

You need to be in places where other obsessed people

gather. #BeObsessed @GrantCardone

Education has a totally different outcome when you get to choose what you are learning. #BeObsessed @GrantCardone

Look for problems on this planet you can help with—and go help. #BeObsessed @GrantCardone