Nathan Leech

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Like the more informal contracted form of “not” as “n’t,” contractions in general repeatedly show up more in bestsellers. Dropping letters, while it might have been frowned upon in high school, is a good idea in writing popular prose because it helps create that believable, authentic, modern voice that is essential to winning over readers.
Nathan Leech
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The Bestseller Code: Anatomy of the Blockbuster Novel
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