psychologically more depleted. An advert will show a group of friends walking along a beach chatting amiably, or a family having a picnic and laughing warmly together. It does this because it knows we crave community and connection. But the industrial economy is not geared to helping us get these things; it would indeed prefer to keep us lonely and consuming. So at the end of the advert, we’ll be urged to buy some 25-year-old whisky or a car so powerful no road would ever let us legally drive it at top speed.
