He proposed that, contrary to what one might expect, it isn’t money the rich really care about. It is honour and respect. The rich accumulate money not because they are materially greedy, but because they are emotionally needy. They do so primarily in order to be liked and approved of. This vanity provides wise governments with a highly useful tool. Rather than taxing the rich, these governments should learn to give the rich plenty of honour and status – in return for doing all the good things that these narcissists wouldn’t normally bother with, like funding schools and hospitals and paying
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