a Proustian moment: a moment of sudden involuntary and intense remembering, when the past promptly emerges unbidden from a smell, a taste or a texture. Through its rich evocative power, what the Proustian moment teaches us is that life isn’t necessarily dull and without excitement – it’s just that one forgets to look at it in the right way: we forget what being alive, fully alive, feels like.
Proust
