Consistency, however, is not the point. Control is. When, back in the day, limitless consumption was what customers desired, they felt in control of their electricity. There was always enough power available to them to do whatever struck their fancy. For the most part there still is. When conservation became a new value for America in the late 1960s, this sense of control was eroded as customers began to discover that it was very difficult to use substantially less electricity than they had been and even more difficult to see attempted changes in consumption reflected on their monthly bills.
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