Jesse

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What he saw when he looked at his grocery store was not a power plant but a machine for making negawatts; it was that machine that all of the rest of us had trouble seeing precisely because it looked, and worked, exactly like a grocery store. The lighting was perhaps marginally more pleasant, but otherwise, what had been accomplished was praiseworthy less in relationship to how the power for this store was generated and more in terms of the various ways that the whole thing had been redesigned not to need it.
The Grid: Electrical Infrastructure for a New Era
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