Of the many strange financial logics that adhere to the electricity business, two gave Insull the most pause. Both of these, it would turn out, had the same cause. First was that the lower the price he charged for electricity, the more money he made. Second, and related, was that his costs remained relatively constant regardless of how much electricity he sold. If he ran the Adams Street Station full bore only 5.5 percent of the time, the costs of running his company (including the station but also personnel, system maintenance, line upkeep, sales, and coal) was virtually the same as if he ran
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