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Efficiency, not just for the sake of it, but as a structured means of generating less power to begin with. We don’t use what isn’t made, and (this is the new bit) this non-use will get factored into our financial thinking about the grid, and its reform. If it can be given a stable price, a negawatt will matter as much to how actors big and small choose to reform our grid as a tax cut, a subsidy, or a guaranteed low-interest loan does now.
