Unless we make trouble, with guns, air conditioners, or home solar systems, we remain a relatively lumpen mass lacking even basic demographic nuances one might expect any twenty-first century business to employ. For example, in all my research into the grid I have never heard a utility customer referred to in the feminine. When speaking of the users of electricity, the (mostly) men who make the system work, and the (mostly) men who push at it and try to invent a way beyond it, imagine a nation of users who are also men.
