A number of companies got in the game, none more infamously than Enron. One of the first companies to operationalize online trading of energy futures as well as the exploitation of spot (just-in-time) markets, Enron found some resoundingly killer apps indeed. These included playfully named schemes like Death Star, Ricochet, Fat Boy, and Bigfoot as well more straightforwardly named, equally new, procedures like “megawatt laundering.”
