Position, Action, Benefit The Position, Action, Benefit approach is very useful when you report your findings to the board of directors or make a sales pitch to a CEO who has only 5 minutes to listen. I call this approach corporate because it is best suited for the corporate setting where telling a story might not always be appropriate and the decision needs to be made quickly. Your answer might not be remembered for years, but it will allow your audience to make an informed decision quickly. For example, you may be asked, “Should we buy this company or not?”, “How can your product help us?”
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