Less assured men might have sweated a drop or two under this pressure. The Beatles relished it. They figured it was just a matter of showing up at the studio and waiting for genius to strike. There is no evidence any of them (besides George Martin in a few dark moments) entertained the idea this project might be a letdown. They even discussed plans to turn each song into a movie. “It started with ‘Let’s get Antonioni to film a track, and let’s get Jean-Luc Godard to film a track,’ ” their press agent Tony Bramwell recalled. “But there was no budget for it.” That innovation was left to Beyoncé,
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