Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
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Employees and products command attention every day, as they are closest to us; customers provide the resources we need to do anything, so they also command energy. But partners provide the lift we need to soar. They help us see around corners, help us locate new opportunities we might not see alone.
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In the face of global economic and technological uncertainty, we reset our mission, reprioritized our culture, and built or rebuilt strategic partnerships in order to solidify the foundation of our business.
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We were perhaps timid in disrupting our own highly successful business models.
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do we have an exciting concept, do we have the capabilities necessary to succeed, and a culture that welcomes these new ideas and approaches?
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Microsoft is highly focused in areas that only a few years ago sounded distant, but today are frontiers of innovation—mixed reality, artificial intelligence, and quantum computing. Mixed reality will become an essential tool in medicine, education, and manufacturing.
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AI will help forecast crises like the Zika epidemic and help us focus our time and attention on things that matter most. Quantum computing will give us the computational power to cure cancer and effectively address global warming.
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HoloLens provides access to mixed reality in which the users can navigate both their current location—interact with people in the same room—and a remote environment while also manipulating holograms and other digital objects.
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confluence of three breakthroughs—Big Data, massive computing power, and sophisticated algorithms—is accelerating AI from sci-fi to reality.
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Like human intelligence, artificial intelligence can be categorized by layer. The bottom layer is simple pattern recognition. The middle layer is perception, sensing more and more complex scenes.
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99 percent of human perception is through speech and vision.
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the highest level of intelligence is cognition—deep understandin...
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AI is like a ladder and we are just on the first step of that ladder. At the top of the ladder is artificial general intelligence and complete machine understanding of human language.
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quantum computing will utterly transform the physics of computing itself.
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While classical computing is bound by its binary code and the laws of physics, quantum computing advances every kind of calculation—math, science, and engineering—from the linear world of bits to the multidimensional universe of qubits.
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Thus, we enter a world in which many parallel computations can be simultaneously answered.
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its workload obeys a different scaling law—rendering Moore’s Law little more than a quaint memory.
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Some early supercomputers ran on around 13,000 transistors; the Xbox One in your living room contains 5 billion.
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One of the most coveted human skills is creativity, and this won’t change. Machines will enrich and augment our creativity, but the human drive to create will remain central.
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differences between rich and poor nations can largely be explained by the speed at which they adopted industrial technologies. But equally important, he says, is the intensity they employ in putting new technologies to work.
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Even when countries that were slow to adopt new technologies eventually catch up, it’s the intensity of how they use the technology—not simply the access—that creates economic opportunity.
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Where technology is concerned, I would argue that the global maxima for every region of the world—a country, county, or community—should be to import the latest world-class technologies in order to fuel innovation and growth among that nation or region’s entrepreneurs—to drive both exports and local consumption of these innovations with intensity across sectors and segments of society. In other words, focus on adding value as well as broad use to help generate surplus and opportunity for more and more citizens.
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Business leaders and policymakers need to ask: What do we have that others do not have? And how can we turn that unique advantage into a source of growth and wealth for all our people?
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you don’t have to invent the wheel, but you should adopt it quickly, because “societies that utilize new tools quickly are likely to be more productive.”
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The priority of a global company should be to operate in each of these countries with the goal of creating local opportunity in long-term, sustainable ways.
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