Finally, don’t be afraid to take a pause. Even when both parties have nothing but the best intentions, things can sometimes go sideways and may even come to a standstill. Sometimes it’s critical to look at an existing relationship with a fresh set of eyes. A strategy that failed in the past might work in the future. Technology changes. The business environment changes. People change. It’s a mistake to write off any relationship as a lost cause. Tomorrow always begins with a chance to create new opportunities.