If company objectives are in conflict with personal ones, only one of them will win. Either the employees leave the company (as regularly happens in the most obvious form of conflict – forced redundancy) or the strategy will be sabotaged, consciously or unconsciously. If company objectives and personal objectives are not in conflict but are indifferent to one another, employees will generally be compliant, and some things will get done, at least until the going gets tough. Only if the two are aligned and mutually supportive will employees feel commitment.
