Von Moltke effectively rejects the notion, so well established that it is often taken as a given, that strategy is a long-range plan, standing in contrast to “operations” which are short-term actions. Yet, if we are not doing strategy now, when will we do it? Surely, if a strategy has any value, it must be something we are doing now. It must inform operations. What we do operationally must be grounded in strategy, it must provide its rationale. Operations must be the manifestation of strategy. Otherwise, the organization would be doing things without knowing where it was heading or what it was
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