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The Five Factors   Credibility. Experienced SE’s pride themselves on the ability to answer almost every single question asked about their product. Many consider it a badge of honour. It certainly can drive up your C rating if you handle whatever the individuals, managers and executives might throw at you. Yet there is something a little disconcerting about someone who has all the answers. That pride can flip over to arrogance or even the “smartest person in the room” syndrome. It’s really not your job to prove how smart and knowledgeable you are. It is your job to help the customer.
The Trusted Advisor Sales Engineer (2025)
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