So many SE’s focus on becoming a Trusted Advisor to their customers that they forget about the salespeople that they work with every day. Winning and keeping the trust of one salesperson has a cumulative knock-on effect on the other members of the sales tribe. Once you have one rep in your corner who fully trusts you, others will follow and it becomes much easier. Listen hard, ask for advice, and respect the boundaries – as long as both sides agree to them.
