Build Floors, Not Walls Globalization has always been everything and its opposite—it can be incredibly democratizing and it can concentrate incredible power in giant multinationals; it can be incredibly particularizing—the smallest voices can now be heard everywhere—and incredibly homogenizing, with big brands now able to swamp everything anywhere. It can be incredibly empowering, as small companies and individuals can start global companies overnight, with global customers, suppliers, and collaborators, and it can be incredibly disempowering—big forces can come out of nowhere and crush your
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