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Kindle Notes & Highlights
by
Jen Sincero
Read between
October 6, 2019 - November 13, 2025
You have one glorious and brief shot at being the you that is you on Planet Earth, and the power to create whatever reality you desire.
the real secret is you have to take huge, uncomfy risks. You have to do stuff you’ve never done before, to make yourself visible, to acknowledge your own awesomeness, to risk looking stupid.
you too are meant to reach your fullest expression of the you that is you,
In fact: If you are here to become the grandest, most generous version of yourself, which you are, and if that costs money, which it does, it is your duty, as a hallowed child of Mother Nature, to get rich.
You denying yourself your heart’s desires is not noble, it’s a waste of some damn good desires.
You cannot give what you do not have, so if you want to help others you have to take care of yourself first.
I mean, imagine if you and all the people you love and respect had assloads of money? And if they felt grateful and empowered by it, not icky and guilty? And if they could afford to spend it on themselves and others and on saving our planet in ways that uplifted everyone involved? Please take a moment to really envision the specifics of this as it pertains to yourself and the spectacular people in your life. Take them all one by one and imagine how they’d feel, who they’d become, what they’d spend their newfound wealth on.
I’ve been broke and sad, rich and sad, broke and happy, rich and happy, and I’ll take the rich version over the broke version all day long. Because money gives you freedom and options and I really love freedom and options. Who doesn’t?
Take a deep breath, trust your desires, and embrace the fact that your quest for riches is a quest to become more of who you truly are.
You are meant to thrive, and by thriving you automatically help others to thrive too.
Suggested Money Mantra (say it, write it, feel it, own it): I love money because I love myself. Please give at least ten answers to each of the following: Make a list of all the reasons why you deserve money. Make a list of some beautiful things that have happened in this world thanks to money. Make a list of all the awesome things and experiences money will add to your life. Make a list of how you being rich will benefit others. Please fill in the blank: I’m grateful to money because ____________________.
Our “realities” are make-believe—whatever we make ourselves believe, we experience.
When it comes to forming, and transforming, our human experience, the power of the mind reigns supreme over any type of external “truths.” If you believe money is evil and/or difficult to make, your bank account will have tumbleweeds blowing through it.
Your external world is a mirror of your internal world.
no matter how much you may think you’re all about the money in your conscious mind, if your subconscious believes that you will get cut off from all family gatherings if you get rich because as a kid that’s what you saw your jealous grandfather do to your dad when he got rich, you ain’t gonna be rollin’ in it anytime soon.
When you’re a kid, all this information comes in through a much simpler, kid-sized perspective, meaning you take what’s right in front of you at face value. So, with this example where you grew up seeing your parents fight about money, you might believe money = fighting = scary = bad. Or: If I make money, I will be yelled at and unlovable. Or: Money scares the hell out of me because it looks like someone’s about to get hit every time the topic comes up. And this information, in this very basic, emotional form, gets lodged in your subconscious mind like a meat cleaver as the truth.
The walls of your comfort zone are lovingly decorated with your lifelong collection of favorite excuses.
Trying to protect yourself from your fears protects you from experiencing a fully evolved and juicy life.
Be responsible, put money aside for the future, wear your seat belt, make big, fun plans with your friends and family, don’t walk through shady neighborhoods alone, invest your money wisely, exercise your body and your mind, practice safe sex, don’t smoke cigarettes or get drunk in public and bad-mouth your neighbors—act as if you’ve got a long, happy life on Earth ahead of you. But do not shrink back from something you desire because it’s too risky. Just being alive is risky. Allow yourself to experience whatever your heart desires as if this is your one and only chance to take the ride of
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What comes out of your mouth comes in to your life.
Your thoughts inspire emotions that inspire action that forms your “reality.”
Unhelpful thought: Money can’t buy happiness. Question: What makes me happy? Answer: Hanging out with the people I love, grilled cheese sandwiches, being loved and loving others, laughing my ass off, giving great gifts, traveling, hiking, playing with my dog, taking road trips, listening to music, drinking beer, having my own business, leaving huge tips, freedom, getting massages. Question: Does having money help me achieve any of these happy things? Answer: Yes. Rewritten thought: Money supports my happiness.
Unhelpful thought: I’d rather focus on having fun than making money. Question: Is it fun when you make money? Answer: Yes, when I make it it’s fun, but what I have to do to make it isn’t fun. Question: Would it be worth your time, during your one and only life, to find or create an occupation that is fun? Answer: Yes. Question: Do you understand that anything you set your mind to is possible, even having a job that is lucrative and fun? Answer: Yes. Rewritten thought: I make making money fun.
Here are some other commonly held beliefs that are real winners, and that may sound familiar to you. Pick whichever ones sound like something you’d think or say and reframe them: You can’t be rich and spiritual. Money isn’t important, people are. Never go into debt. Save your money for a rainy day. Rich people are lucky, gross, selfish, entitled, snobby, shallow, egomaniacs, holier than thou. You have to work hard to make money. You can’t make money doing X (whatever you love to do). I’m too irresponsible, lazy, clueless to make money. It’s not polite to talk about money. It’s important to
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Imagine walking around experiencing similarly icky thoughts and feelings for something just as omnipresent as money. For example, what if you thought these things about the sky? The sky is the root of all evil, it’s not polite to talk about the sky, loving the sky makes me a bad person, the sky turns otherwise decent people into pigs. You’d barely be able to leave your house, let alone relish the joys of life.
TO GET RICH Suggested Money Mantra (say it, write it, feel it, own it): I love money and money loves me.
The invisible world creates the visible world.
Money is a blank slate that gets its value from the energy and meaning we give it. For example, the fifty bucks you make by raking leaves for the lady across the street has a very different energy than the fifty bucks you steal out of some guy’s pocket on the subway.
When you get hired to do something and realize halfway through that you way undercharged, your payment, when it finally comes, feels like you’re being handed a soggy napkin. Or if you way overcharged, it makes you cringe, feel lowdown and dirty. And if you charge the perfect amount, you feel uplifted, like a supastah. Giving and receiving money is an energetic exchange between people, and your job is to consciously get your frequency in alignment with the money you desire to manifest and open yourself up to receiving it. This means getting clear on the value of the product or service you’re
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Raise your frequency to match the frequency of the four thousand dollars coming toward you instead of focusing on the particular person you hope to get it from. Focus on the fact that you’re giving someone the most awesome piece of Star Wars memorabilia, complete with double-telescoping lightsaber, in exchange for the money you desire and deserve.
Not discounting my rates doesn’t mean I don’t donate my money and services, offer scholarships, put things on sale, etc., but I only do it if the energy around it is clean, aka coming from a place of power and possibility instead of insecurity, shame, can’t, lack, I’m a greedy, bad friend, etc.
What you focus on you create more of, so if the plan is to get rich, you’re gonna want to focus on abundance as much as possible. Give as much as you can as often as you can, receive with gratitude and joy, think of money as your pal, raise your frequency and get in the flow, yo.
Write down five positive words to describe money.
Practice saying thank-you every time you receive money, think to yourself, “See, money loves me, it just can’t stay away,” do a victory lap around your house, kiss your checks, celebrate the momentous gift of being in the flow with abundance—what you appreciate appreciates. Do this whether money is sent to you in the mail, shows up as interest on an investment, is handed to you by a person, etc. Relish the feeling of gratitude and the joy of being in the flow with money.
Spend at least five minutes every day sitting in silence connecting with the energy of money. Imagine money flowing all around you, filling you up, moving into and out of your heart. Also, walk around all day feeling into this as much as possible.
Leave money around your house in various places so you get used to seeing it all the time. Remind yourself how abundant it is. Make it like an Easter egg hunt.
Please fill in the blank: I’m grateful to money because ____________________.
In other words, I felt above it all. Too cool for school. Snarkasaurus Rex. Sort of like people who love to travel (tourists) and love to comment (me) about how amazing a place would be if only there weren’t so many tourists.
Words are great truffle pigs to uncover your hidden thoughts and beliefs about money.
Here are some phrases to watch for with others and yourself: I want (= I lack) I wish (but I’m not in control = disempowering) I need (cuz I ain’t got = lack) I can’t (obv) I’m trying (but I’m not committed) I hope (might happen/might not = lacks faith) I should (but maybe I won’t and maybe I don’t wanna) I don’t know (spoken as truth, slams door shut on finding out) Here are some excellent replacements: I have I create I’m grateful for I enjoy I can I choose I love
Additionally, two words we need to be particularly stealth about sniffing out are the words “I know.”* Nothing slams the door on further investigation and radical action faster than Yeah, I know it’s important to be aware of my thoughts. No need to explain—next topic! They’re very sneaky words because we tend to think we’re rather impressive for knowing things, when in reality, no matter how much we “know,” there are always more sides to the story, giant leaps of faith, and an infinite number of questions that could massively expand our awareness.
One of my favorite sayings is: “A wise man once said nothing.” I love this quote on so many levels because it reminds us that when we get silent, step out of the way, and listen to the big smarty-pants known as our intuition and the Universe, true wisdom can reach us. And flow out of us.
One of the best ways to blast past the noise in our brains and discover what’s going on underneath is through meditation. Sitting in purposeful silence. Even if it’s just for five minutes a day, if you do it every damn day it will make such a difference you won’t believe you didn’t sit down and shut up sooner.
Set a timer, sit in a comfortable position, focus on your breathing, notice what thoughts come in and gently push them back out by refocusing on your breathing. I highly recommend keeping a notebook nearby to write down any thoughts that come through that you want to remember and investigate further. Ask yourself a question about something you’re struggling with before sitting down, like, What thoughts about money are blocking my flow?
Back in the day, my letter to money went something along the lines of: Dear money, I love you and wish I had more of you, but I resent the crap out of needing you. You’re never there for me, I totally don’t trust you, I feel dirty admitting I want you, but I get so excited whenever you show up. I worry about you all the time. I wish I didn’t need you. You suck. Please for the love of God show up in huge quantities soon.
You have to want your dreams more than you want your drama.
Write down the five most common limiting words or phrases you and the people you hang out with most use to talk about money.
Shut up, slow down, stop using them.
Meditate for at least five minutes every day. Before sitting down, ask the question, “What belief is blocking me from making money?” Write down any insights you get, question them, come up with a new story and repeat it to yourself as described in the previous chapter.
Come up with one superexciting reason that you want to make money and spend five to ten minutes visualizing all the details of it. Notice if any limiting beliefs come up and, if so, follow the drill in number 3.

