It’s all about the energy of exchange. I learned so much about this back in the day when I’d give my pals the friend discount/freebie for my coaching services. Devaluing my work gave them an easy excuse to devalue their efforts: They had no incentive to rise to the occasion and really push themselves because they literally weren’t invested. I ended up doing all of us a disservice by lowering the frequency around the money instead of demanding we all put on our big people pants and pony up. These “favors” were a big fat waste of time for everyone involved and could have been avoided if I hadn’t
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