To my great horror, I also became one of those unforgivably cheesy salespeople hocking their stuff online. I knew that supersmart online marketers had tested the methods I was using over and over, and that I was making money right away because I was following their wise lead but . . . why did it have to involve, among many other horrifying things, posting on the World Wide Web for all to see, a sales banner with a big picture of me on it, looking professional and oh so together in my business casuals? I begged my coach to tell me there was another way to do things, and she just looked at me
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