Life is just a hell of a lot easier when you don’t have to analyze every choice (as at those trendy restaurants where the waiter keeps asking you ever more exquisitely detailed questions about your preferences until you want to scream, “Just bring me the damn salad! Dump mayonnaise on it! I don’t care!”). We would all be stuck in paralysis through analysis without our own personal rules of thumb, which allow us to get through the routine stuff without expending a lot of mental energy.