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“Embracing change” isn’t enough. It has to be so hardwired into who we are that even talking about it seems redundant.
“VIP”—that is, “vesting in peace.”
You were really going to spend at best two years there, so halve the number on your offer or term sheet, and then halve it again if it’s in the form of stock rather than options (thanks to assbackward IRS treatment of Valley compensation). Doesn’t look like such a great deal now, does it?
louche,
ethanolic
NR250,
haves and the have-mores.
study of a cult formed around a Chicago housewife named Dorothy Martin.
Growth for the sake of growth is the ideology of the cancer cell. —Edward Abbey, The Journey Home
legerdemain,
diaphanous
you can drive engagement or make money, but not both at once.
the puzzle of how to tie these different sets of names together, and who controls the links.
Mobile, desktop, and offline: every marketer is chasing after three chimerical and incomplete images
2014, online marketers spent about $19 billion on display (basically, the Internet other than Google and Facebook).
The match rate (i.e., the percentage of offline personas that can be found online) for Facebook’s Custom Audiences product, introduced in 2012 (and more on that shortly), is as high as 90 percent.
irreverence without disrespect,
bravura
focused on the gee-whiz coolness of all that real-time data and decisioning made possible (which is how you sold the engineering-heavy management),
profit from the always huge Q4, when every retailer was incinerating mountains of money on advertising to make its numbers in the Christmas shopping season.
Strigiformes,
bacchanal
crepuscular
MLE (“Major Life Event”)
Churchill once noted in a parliamentary speech, “It has been said that democracy is the worst form of government except for all those other forms that have been tried from time to time.”
desacralizes
That’s the smoldering ambition of every entrepreneur: to one day create an organization that society deems worthy of a price
jejune
Michael Lewis’s Flash Boys, which details the ultrafast, high-frequency trading that takes place on the stock exchange, you’ll recall his prefatory riff on a hedge fund that ran a fiber-optic cable from New York to Chicago. The goal was to shave a few milliseconds off the regular Internet route between the two financial hubs, and gain a split-second advantage over other high-frequency shops. The cost was reputedly $300 million, which indicated the stakes involved.
The people listening for your presence in billions of such requests per day are known as “demand-side platforms” (DSPs), and they’re the stockbrokers of this real-time media world,
droit du seigneur
Lord Palmerston
“a clown car that drove into a gold mine,”
A man occasionally reaches a fork in life’s path. One road leads to doing something, to making an impact on his organization and his world. To being true to his values and vision, and standing with the other men who’ve helped build that vision. He will have to trust himself when all men doubt him, and as a reward, he will have the scorn of his professional circle heaped on his head. He will not be favored by his superiors, nor win the polite praise of his conformist peers. But maybe, just maybe, he has the chance to be right, and create something of lasting value that will transcend the
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But the ego drives, and honor compels, and stubbornness steels the will that moderation and judgment might sap.
LOVE THIS!
The Boy Kings,
Look: the advertiser doesn’t trust its agency, the agency doesn’t trust its trading desk, the trading desk doesn’t trust the adsbuying software it’s using, and the ads-buying technology company doesn’t trust the exchanges.
viewthrough: the physical viewing of an ad, but with no resulting immediate action.
clickthrough: an immediate action following a marketing prompt.
To Google, the claims of viewthrough value seem bogus, an attempt to justify wasteful media spending.
Facebook, on the other hand, worships viewthrough value. Since Facebook has no real data about your intent (i.e., it has no idea what you want),
manufacture desire rather than exploit it.
Custom Audiences to me was its unique ability to join online to offline via personally identifiable information like names, phone numbers, and mailing addresses,
gluteally superglued lips
inside every cynic lives a heartbroken idealist.
quirk quote
Lucifer
wouldn’t be the only wheat stalk that fell to the Boz scythe.
abstruse
“The narrative fallacy addresses our limited ability to look at sequences of facts without weaving an explanation into them, or, equivalently, forcing a logical link, an arrow of relationship upon them.
