Market timing is an un-winnable game over time. How can I be so sure? Simple: The person who could reliably do this would be far richer than Warren Buffett, and twice as lionized. Nothing, and I mean nothing, would be more profitable than this ability. That’s what makes it so seductive. That’s why gurus constantly claim they can do it, even if only a tiny bit. Nobody can. Not really. Not in any consistently useful way. Believing in Santa Claus is more profitable. Breeding unicorns is more likely.