Don't Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience

by Greg Koorhan

The job of effective marketing has always been to create the right message for the right audience, and deliver it through the right medium at the right time.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Trying to make everyone happy won’t really make anyone happy.