Design the “product”—that is, your offering to the world—by developing your skills. And design the space around you so it fits your capabilities but also challenges you. A company’s value largely depends on three factors. First is the potential market for the category it’s in. Second is the position of the company in that category, because the king takes most of the economics. And the third factor is performance—proof that the king can deliver on its promises to the category.
