“Is there room for a third category of device in the middle?” Jobs said to the audience. He dismissed past efforts to fill that spot, saying they were just bad laptops. But, he said, there had to be a place in our lives for a device that is “so much more intimate than a laptop and so much more capable than a smartphone.” With that, he showed the first iPad. And then Jobs uttered the magic words—the words that showed Apple had thought about this new product in a new way.
