I learned a lot about having bad ideas, though. When you try too hard, you have bad ideas. When you work mechanically, you have bad ideas. When you follow formula, you have bad ideas. When you’re desperate or panicky, you have bad ideas. I learned that good writers and good art directors had good ideas over and over. And bad writers and bad art directors had bad ideas over and over. I knew I had to figure out how to become one of the good writers.
