David Perkins

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In the screenwriting trade, there’s a concept called the All Is Lost moment. This moment usually comes about three-quarters of the way through the movie. It’s the point in the story when the protagonist is farthest away from his or her goal. In the celluloid world, the All Is Lost moment is always followed by a breakthrough, a turnaround beat when despair becomes hope (or desperation that’s the equivalent of hope) that propels the protagonist into action in Act Three.
Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
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