Helen Solle-Conner

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There’s a story about an embassy that was sent once to the ancient Spartans. The foreign envoys spoke for hours before the assembled citizens, seeking their aid. When they had finished, the Spartans declared, “We can’t remember what you said at the beginning, we were confused by what you said in the middle, and by the end we were all sound asleep.”
Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
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