Helen Solle-Conner

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7) Every story must escalate through Act Two in terms of energy, stakes, complication and significance/meaning as it progresses. 8) Every story must build to a climax centered around a clash between the hero and the villain that pays off everything that came before and that pays it off on-theme.
Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
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