Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It

by Steven Pressfield

If the Hook in The War of Art is, “Here’s the problem” … If the Build is, “Here’s the solution” … Then the Payoff is, “Ms. Writer, your role in this timeless, epic struggle is noble, valorous, and necessary. Heed the calling of your heart. Stand and go forth.”