Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It

by Steven Pressfield

writing/reading is, above all, a transaction. The reader donates his time and attention, which are supremely valuable commodities. In return, you the writer must give him something worthy of his gift to you.

We can’t simply narrate an account of our two tours in Afghanistan. Why not? Because nobody wants to read your sh*t.

The concept of The Big Lebowski is “Let’s take the genre of the Private Eye Story but make our hero not a hardbitten detective but a sweet, loveable stoner.”