Iain Lennon
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Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets, by Al Ramadan

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Tableau saw a from/to in the making. It could take enterprise customers from expensive and complex products to much more visual, simple, elegant software.
Iain Lennon
What's our from / to
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Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
by Al Ramadan
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