Iain ’s Kindle Notes & Highlights

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets, by Al Ramadan

The initial purpose of the POV is to condition the market to understand the problem and demand a solution.

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Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets

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