Iain Lennon
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Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets, by Al Ramadan

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A company that best frames a problem is the company that often comes to define and take the category.
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Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
by Al Ramadan
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