Sara’s Kindle Notes & Highlights

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets, by Al Ramadan

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Category kings become some of the most famous brands because they become the symbol of the whole category—Xerox, Google, IKEA.

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Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets

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