You Win/I Lose Sometimes it is wise to lose a negotiation. I had a long-term tenant call me to ask if I would pay for half the cost of the paint if he would provide the labor to repaint the interior of several rooms. I said no, that I would not pay for half the paint—I would pay for it all if the tenant would use my favorite color, antique white. I often “lose” negotiations with good customers that I could easily win, because by losing I enhance our long-term relationship, and that relationship is often very profitable.
