However, although the smoker knows he would be better off as a non-smoker, he believes that becoming one will involve making a tremendous sacrifice. Although this is an illusion, it is a powerful one. The smoker doesn’t know why, but cigarettes seem to be very precious to him, and he seems to need them, in good times and in bad. For years he has been subjected to brainwashing that cigarettes are precious, and this illusion has been reinforced by his physical addiction to nicotine, which causes him to feel uneasy when he can’t smoke. On top of this he also has to deal with even more powerful
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