Whenever any smoker weighs up the pros and cons of smoking, the answer is the same: ‘STOP SMOKING! YOU FOOL!’ We can do this exercise a thousand times and a thousand times the answer would be the same. We have two options at this stage: to sacrifice the cigarette, or sacrifice rationality. So we sacrifice rationality. We sense that we are not smoking because we want to or because we like it, but because we think we can’t stop. We have to keep our head in the sand and believe the brainwashing, because otherwise we feel stupid being a smoker.
